Tuesday, January 5, 2010

FOR IMMEDIATE RELEASE

Contact: Derek McIver

Public Relations, Ictus Initiative

617.717.8294, Derek@IctusInitiative.com



READING, PA. (January 4, 2010) ? January is a time for new beginnings, and with a new decade upon us, Marsha Egan is challenging businesses to rethink the way they use email. Egan, an internationally recognized authority on email productivity and author of Inbox Detox and the Habit of E-Mail Excellence (Acanthus 2009), announces the third annual Clean Out Your Inbox Week. From January 25-29, 2010, Egan will motivate businesses nationwide to take control of their email and regain lost time and profits.

Over the past decade, email usage has surged to staggering figures. Now, it is estimated that 247 billion emails are sent each day. Put another way, email users worldwide produce messages greater in size than over 16,000 copies of the complete works of Shakespeare…each second! The 2008 AOL Email Addiction Survey revealed that 62% of at-work email users check their work email over an average weekend and more than 50% of Americans check their work email while on vacation. These shocking statistics go on, and it's clear that in the new decade, email users must take control their email before it controls them.

"Email is a very effective communication tool upon which businesses rely heavily," says Egan, CEO of The Egan Group, Inc. "However, we have developed a dependency on email that saps productivity. Many people can't keep up with their inbox and simply declare email bankruptcy."

"Clean Out Your Inbox Week" is an implementation eKit authored by Egan that shows businesses just how much productivity they can recover – and how much they can enhance their bottom line – by helping their employees to implement email best practices.

The eKit provides a complete intra-company plan to launch a corporately sponsored "Clean Out Your Inbox Week" campaign. The kit is divided into two parts: Part One illustrates just how much email addiction and email mismanagement affects the productivity and bottom line of a given business – and the results are overwhelming.

Part Two then demonstrates a practical solution to run a successful "Clean Out Your Inbox Week" campaign, from concept to launch to the evaluation phase. The eKit also comes complete with resources, such as sample press releases, posters, and company announcements, as well as a suggested timeline for the initiative.

Throughout the week, Marsha will also offer helpful tips, free downloads, and other tools that businesses or individuals who want to take control of their inboxes can use on her blog, www.inboxdetox.com.

Egan asserts that between reading, responding, and recovery time, the average email interruption takes four minutes of valuable work time. If a worker receives an average of 15 email interruptions per day, one hour of time is lost to email interruptions. If that worker is part of a 20-person department, 20 hours of work time are lost per day. Then, if the employees average $20 per hour, the company loses $2000 per week due to a loss of worker productivity.

"There is a cure for our current email e-ddiction," Egan says. "If you practice productive email habits, you will not only loosen the grip email has on you, but you will also reclaim hours of productive time every day."

For more information on "Clean Out Your Inbox Week" visit the website at EganEmailSolutions.com. To schedule an interview with Marsha Egan, contact Derek McIver at 617.717.8294 or via email at Derek@IctusInitiative.com.



About Marsha Egan, CPCU, PCC, ICF-Certified Coach

Marsha Egan, is CEO of the Egan Group, Inc., Reading PA and an internationally recognized public speaker. She is a leading authority on email productivity. Her acclaimed "12 Step Program for E-Mail E-ddiction" received international attention, being featured on ABC Nightly News, Fox News, and newspapers across the globe. In early 2009, the Program was adapted into a book, Inbox Detox and the Habit of E-mail Excellence (Acanthus 2009) Marsha works with forward-thinking organizations that want to create a profit-rich email culture. Her recently released ebooks, Help! I've Fallen into My Inbox and Can't Climb Out and Reclaim Your Workplace Productivity and web based e-learning tool, "Email Savvy: Enhancing Personal Productivity" can be found at EganEmailSolutions.com. Marsha was named one of Pennsylvania's Top 50 Women in Business in 2006.