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Corporate Social Responsibility Gains a Daily Voice on the Web
Encinitas, CA
Wednesday, February 27, 2008
Corporate Social Responsibility is more than buzz. As a pioneering voice for the movement, Will Marré believes it is the catalyst for worldwide change. Through his ThoughtRocket.com video blog, Marré intends to give voice to the industry. Ultimately he envisions corporations and capitalism becoming the great engine that helps create the greatest worldwide change since Henry Ford and Demming revolutionized manufacturing.
"Corporate Social Responsibility is no longer relegated to a PR afterthought of corporations," comments Will Marré, CEO and the voice behind ThoughtRocket.com, a new media hub to help organizations quickly and effectively gain insights into this critical emerging movement.
Mark Effinger, founder and CEO of Rich Content (RichContent.com), announced today that his media broadcast company is launching Will Marré's daily video blogs and commentary on a new multi-media blogging site, ThoughtRocket.com. Effinger said, "Marré's voice is ideal for our times. Everyone who is conscious of the personal, social, and environmental challenges we face today wants insightful, practical ideas on how to navigate the present and create a better future" Effinger continues, "And one of today's great original thinkers is Will Marré. We intend to build a very key audience during this critical election year"
Twenty-five years ago Marré co-founded the Covey Leadership Center. As President he was instrumental in bringing the 7 Habits of Highly Effective People to millions around the world.
Marré is also a personal leadership coach and advisor to multi-billion dollar global company CEOs. For the past 10 years he has focused on making Corporate Social Responsibility strategic. His work has helped public traded companies forge working alliances with non-profits and helped non-profits find corporate partners. Marré is co-founder of Seacology (Seacology.org), an innovative non-profit dedicated to saving the rainforests and coral reefs of tropical islands while preserving indigenous cultures. Seacology has already saved over 157,00 island acres and nearly 2 million acres of coral reef.
As a way to show business and ecology working in harmony, Marré with co-founder Dr. Paul Cox created a strategic relationship with a huge international skin-care company which agreed to use botanical ingredients found in tropical island plants in a popular line of products for which they pay a 25-cents-per bottle royalty which helps fund Seacology projects.
Marré believes there are 5 key elements of Corporate Social Responsibility. This "virtuous cycle heals the planet, promotes social equity, provides financial sustainability, applies to individuals, and is the heart of corporate social responsibility"
His new book (published by Capital Books in early 2009) is titled Change the World and Still Be Home For Dinner and subtitled "How to Become a Force for Good While Living the Good Life" The book and study guide focuses on how individuals can direct their talents toward business opportunities and employers that are directly contributing to social or environmental benefits.
Marré states, "Every problem is an opportunity. In the next decades we will have to re-invent every product we use to be ecologically friendly, energy efficient and recyclable. Just the opportunity to change all the light bulbs in the world has a mind-boggling upside" He goes on, "The opportunities to lift billions of people from poverty, educate billions to live in the 21st century and unlock the keys to sustainable living and sustainable relationships means we need an unlimited supply of social entrepreneurs"
Effinger endorses Marré's enthusiasm. "Sustainability is a rich topic that touches every area of human life, from business to politics to family relationships. We're fortunate to have a crystal clear and inventive thinker in Will Marré to launch ThoughtRocket.com"
As the world rapidly changes so does the definition of Corporate Social Responsibility. ThoughtRocket.com will provide a roadmap for corporations and their leaders to find a path to success.
About ThoughtRocket.com and Will Marré
Will Marré is an Emmy Award-winning writer, speaker and coach. As a true entrepreneur, Marré purchased a struggling sandal company in 1975 for $1, turning it into the fastest growing firm of its kind in less than 1 year. As co-founder of Covey Leadership Center, he was instrumental in training millions of executives and managers worldwide on the principles of effective leadership. You can reach ThoughtRocket at www.ThoughtRocket.com or Will Marré at www.willmarre.com. Email us at will@thoughtrocket.com; phone ThoughtRocket at 866-876-6596; mailing address: P.O. Box 235180, Encinitas, CA 92023.
About RichContent.com
RichContent corporation is a digital media optimization and distribution platform for video, audio, images, articles, PR, and social media messages and bookmarks. Founded in 2006 by serial entrepreneur Mark Alan Effinger and Spence Kiddle, the company provides media distribution and monitoring services for a host of fast-growth companies, startups and high-profile individuals. Using the company's exclusive Permanent Media Placement technology, the company provides a way for firms to expand their message quickly, pervasively and affordably. You can reach RichContent Corporation at www.RichContent.com. Get a free RichContent account at www.RichContent.tv. Phone the Portland, Oregon firm at 360-609-9272.
"Corporate Social Responsibility is no longer relegated to a PR afterthought of corporations," comments Will Marré, CEO and the voice behind ThoughtRocket.com, a new media hub to help organizations quickly and effectively gain insights into this critical emerging movement.
Mark Effinger, founder and CEO of Rich Content (RichContent.com), announced today that his media broadcast company is launching Will Marré's daily video blogs and commentary on a new multi-media blogging site, ThoughtRocket.com. Effinger said, "Marré's voice is ideal for our times. Everyone who is conscious of the personal, social, and environmental challenges we face today wants insightful, practical ideas on how to navigate the present and create a better future" Effinger continues, "And one of today's great original thinkers is Will Marré. We intend to build a very key audience during this critical election year"
Twenty-five years ago Marré co-founded the Covey Leadership Center. As President he was instrumental in bringing the 7 Habits of Highly Effective People to millions around the world.
Marré is also a personal leadership coach and advisor to multi-billion dollar global company CEOs. For the past 10 years he has focused on making Corporate Social Responsibility strategic. His work has helped public traded companies forge working alliances with non-profits and helped non-profits find corporate partners. Marré is co-founder of Seacology (Seacology.org), an innovative non-profit dedicated to saving the rainforests and coral reefs of tropical islands while preserving indigenous cultures. Seacology has already saved over 157,00 island acres and nearly 2 million acres of coral reef.
As a way to show business and ecology working in harmony, Marré with co-founder Dr. Paul Cox created a strategic relationship with a huge international skin-care company which agreed to use botanical ingredients found in tropical island plants in a popular line of products for which they pay a 25-cents-per bottle royalty which helps fund Seacology projects.
Marré believes there are 5 key elements of Corporate Social Responsibility. This "virtuous cycle heals the planet, promotes social equity, provides financial sustainability, applies to individuals, and is the heart of corporate social responsibility"
His new book (published by Capital Books in early 2009) is titled Change the World and Still Be Home For Dinner and subtitled "How to Become a Force for Good While Living the Good Life" The book and study guide focuses on how individuals can direct their talents toward business opportunities and employers that are directly contributing to social or environmental benefits.
Marré states, "Every problem is an opportunity. In the next decades we will have to re-invent every product we use to be ecologically friendly, energy efficient and recyclable. Just the opportunity to change all the light bulbs in the world has a mind-boggling upside" He goes on, "The opportunities to lift billions of people from poverty, educate billions to live in the 21st century and unlock the keys to sustainable living and sustainable relationships means we need an unlimited supply of social entrepreneurs"
Effinger endorses Marré's enthusiasm. "Sustainability is a rich topic that touches every area of human life, from business to politics to family relationships. We're fortunate to have a crystal clear and inventive thinker in Will Marré to launch ThoughtRocket.com"
As the world rapidly changes so does the definition of Corporate Social Responsibility. ThoughtRocket.com will provide a roadmap for corporations and their leaders to find a path to success.
About ThoughtRocket.com and Will Marré
Will Marré is an Emmy Award-winning writer, speaker and coach. As a true entrepreneur, Marré purchased a struggling sandal company in 1975 for $1, turning it into the fastest growing firm of its kind in less than 1 year. As co-founder of Covey Leadership Center, he was instrumental in training millions of executives and managers worldwide on the principles of effective leadership. You can reach ThoughtRocket at www.ThoughtRocket.com or Will Marré at www.willmarre.com. Email us at will@thoughtrocket.com; phone ThoughtRocket at 866-876-6596; mailing address: P.O. Box 235180, Encinitas, CA 92023.
About RichContent.com
RichContent corporation is a digital media optimization and distribution platform for video, audio, images, articles, PR, and social media messages and bookmarks. Founded in 2006 by serial entrepreneur Mark Alan Effinger and Spence Kiddle, the company provides media distribution and monitoring services for a host of fast-growth companies, startups and high-profile individuals. Using the company's exclusive Permanent Media Placement technology, the company provides a way for firms to expand their message quickly, pervasively and affordably. You can reach RichContent Corporation at www.RichContent.com. Get a free RichContent account at www.RichContent.tv. Phone the Portland, Oregon firm at 360-609-9272.
Will Marre
CEO
ReaLeadership Alliance -- American Dream Project -- Citizen One
Encinitas, CA
760-632-7575