Ballantine Releases Direct Mail Case Study Featuring Camelback Mountain Resort

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Wayne, NJ

Wednesday, September 30, 2009

The Ballantine Corporation has released the September 2009 issue of their 'Sample of the Month' direct mail case study. It features their client Camelback Mountain Resort and their test of oversized postcards to generate new customers for their Camelback Season Pass and renew existing customers

This was the first time Camelback used direct mail for an in-season promotion and they relied on the expertise of Marketing for Response, a direct marketing agency that works with other resorts. Ballantine handled the printing, mailing and overall production of the postcards

For details and postcard images, visit:

http://www.ballantine.com/blog/2009/09/september-case-study-2/

Ryan Cote

Marketing Director

The Ballantine Corporation

Wayne, NJ

973-305-1500 x206

First Url: Marketing for Response

Second Url: Camelback Mountain Resort

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