In the fast food industry where profits have been declining for several years, breakfast has been in a growth mode. You can’t escape the advertising for breakfast deals and “all day breakfast” at several fast-food chain restaurants.

A USA Today article by Hadley Malcolm explained some of the reasons for this trend:

• Popularity of the high-protein diet
• Popularity of convenience and pre-prepared food
• Popularity of food that can be hand-held and eaten on the go
• Affordability and value

How can you capitalize on this data to add new revenue streams to your restaurant? Wake up, sunshine! In order to be successful in the breakfast category, you need to offer 3 things: tasty, fast and less than $5.

Some of your main ingredients are cost-effective: eggs, bread, biscuits and potatoes. Get creative and put your own signature twist on the basics. Ethnic flavors spice and cheese can convert eggs into a culinary delight. Protein is important, but it doesn’t have to be fatty bacon or sausage. Instead, use alternative protein sources such as tofu, legumes and dairy. Round out your menu with oatmeal, greek yogurt parfaits, granola and breakfast bars.

             About Tracy Jong

Tracy Jong has been an attorney for more than 20 years,      representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.

Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on Amazon.com as a softcover and Kindle e-book.

Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.

She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.

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