For Immediate Release:
Dateline: East Greenwich,
RI
Friday, October 31, 2025
“Assertive” means to be confident in your language and actions.“Aggressive” means confrontative and ready to attack.In business relationships, it's never good to be “aggressive” but it's always good to be “assertive.” Yet many people mix them up, as though telling a prospect or client that they're wrong about something is aggressive behavior, and asking about an overdue check due you is somehow “confrontative.”I think you're smart enough to know the language that makes all the difference. If you're not assertive, you'll never be able to merge into traffic, by taking your proper turn. If you're aggressive, you'll force your way in even if it's not your turn.If you really want to help clients, then you have to be assertive about your value. You have to speak up, “blow your own horn,” (or there won't be any music).Powerful people prefer to deal with powerful people. If you really believe you're trying to improve the client's condition, then don't hesitate to assertively suggest courses of action—and using your services!
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