The growth in sales of asset-based long-term care insurance protection is making national headlines today according to the American Association for Long-Term Care Insurance (AALTCI) which advocates for increased long-term care planning.

"Asset-based long-term care insurance includes life insurance and annuity contracts that can provide a long-term care benefit," explains Jesse Slome, director of AALTCI, a national organization headquartered in Los Angeles.  "It is vital for consumers to know that there are many viable options to consider and these products are definitely gaining favor nationwide."

Slome shared with leading insurance professionals who market long-term care insurance and Medicare Supplement insurance products that major news outlets across the country were reporting stories today about the growth in asset-based sales.

"All media coverage that heightens awareness about the importance of planning is valuable because there is far too little discussion about the importance of this topic," Slome acknowledged.  The long-time advocate said he hoped that Long-Term Care Awareness Month that takes place each November will be a time when more insurance agents focus on the topic.

The news reports refer to the benefits offered by asset-based products citing OneAmerica's regional marketing director, Keith Bercun.   "I like Keith's reference to the fact that these products do double duty," Slome shared with the insurance agents.  "And good for OneAmerica and their efforts to create more consumer awareness," Slome added.

To learn more about long-term care insurance costs comparing both traditional as well as asset-based benefit policies contact the American Association for Long-Term Care Insurance to be connected with a knowledgeable professional for your area.    Call 818-597-3227 or visit the organization's website www.aaltci.org.