Environment & Associations, Find People Who Support, Lift & Inspire You & Change Your Life: Remember in Guys and Dolls when Sky Masterson, playing by Marlon Brando in the film version, blames evil companions for his gambling habits, well that is not far from the truth when Rob Berkley and Jesse Cannone talk about getting out of run by altering your environment and associations. Right out of the gate in this segment of the interview by Jesse Cannone, Founder of The Healthy Back Institute, Rob Berkely, an Executive Coach says, "If you want to have a great life you gotta have support, period. People who will lift you up and inspire." On top of being strong mentally with a solid will power, one still has to avoid people who won't help you advance your goals or enhance your to reach for your highest spiritual self, one who is a credit to friends, family and community. But even if you're strong minded, evil companions can drag you down, but the two are mutually exclusive. About Robert C. Berkley: Rob is an executive coach and management consultant with over 10-years of experience coaching senior executives and leadership teams. His practice focuses on corporate leadership, executive teams, corporate boards and corporate evolution. In his over 21 years of professional experience, he has been a successful entrepreneur, board director both public and private, corporate leader (CEO, CIO) and executive coach. Prior to establishing his present coaching and consulting practice, Rob served as global CIO for the technology division of Pearson (a British media corporation that includes The Financial Times, Prentice Hall Books, Penguin Books and many other well-known media properties.) Prior to Pearson, he was CIO and senior vice president of technology management for Simon & Schuster. Other experience includes vice president and senior technology architect at Banker’s Trust; director of a management consultancy focused on the development and launch of technology products; and, before that, he was co-founder and CEO of The Fusion Systems Group, a Wall Street systems integrator responsible for introducing trader workstation technology to financial firms. Over the years, his clients have included: American Express, AT&T, Aristocrat (AU), Bell South, Bell Laboratories, Citibank, Chase Bank (Private Bank and MasterCard), Fidelity Investments, General Motors, IBM, Informix, New York Stock Exchange, Reuters, Sybase, Sun Microsystems, and many others. He earned his BS from Cornell University and has received advanced education from Insead (Toulouse France), Harvard and Stanford. Rob has served on the Faculty of CoachU, the industry’s leading online coach’s training organization and holds the distinction of Master Certified Coach The highest level of accreditation proffered by the International Coach Federation.