In military strategy and tactics, a force multiplier is anything that creates synergy between different weapons systems or units. For instance, tanks, infantry, artillery, and engineers are moderately effective if employed alone. But when unified into a combined arms team they become much more powerful. Each is a force multiplier for the others.

You can apply the same logic in business, for instance a sales situation. If you go in cold to a prospect, your chances of succeeding are pretty slim. But if you go in with a peer-to-peer referral, you’ve just upped your chances of making an inroad. Add in informative literature, access to video, web training, testimonials for satisfied clients, purchase financing, and ongoing owner support, and you’ve created a powerful combination that will lift your chances of succeeding to their maximum level.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

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