December 31, 2014, Los Angeles, CA - The first consumer educational piece focused on asset-based long term care insurance solutions from the American Association for Long-Term Care Insurance will appear in a leading national consumer magazine.

"The special insert is being developed to run in the April issue of Kiplinger's Personal Finance magazine," explains Jesse Slome, executive director of the American Association for Long Term Care Insurance (AALTCI).   "We have created and run six inserts that focused on traditional LTC insurance but this one will exclusively focus on hybrid long term care solutions which are experiencing sales growth."

According to Slome, the insert is slated to appear in the April edition of the magazine that reaches some two million financially savvy consumers.   "Kiplinger's readers are an ideal market to reach out to with an important message that there are multiple ways today to plan for the very real risk of needing long term care."

The Association effort is part of the organization's 2015 consumer marketing efforts that include ongoing awareness efforts.  "We strive to take a very balanced and straightforward look at the topic, providing relevant information," Slome adds.  "Our offices receive hundreds of calls each month and our efforts strive to address those questions most often raised by consumers."

The American Association for Long-Term Care Insurance is a national trade organization that strives to create heightened awareness and understanding about LTC planning.  For more information, call 818-597-3227 or visit the Association's website at www.aaltci.org.