July 17, 2014 -  An increasing number of aging Americans are seeking to reside in assisted living communities and using long term care insurance to pay for qualifying costs according to the director of the American Association for Long-Term Care Insurance. 

"Americans mistakenly associate long term care with nursing home care and that's clearly something that needs to be addressed, declares Jesse Slome, executive director of the Association, a national trade group focused on creating heightened awareness.   "The majority of long term care today takes place outside of a nursing home environment."

To make consumers aware of the growing importance of assisted living the Association is seeking an organization interested in creating heightened awareness.  "We have hundreds of thousands of consumers visiting the Association's website each year and that alone provides us with an incredible opportunity to educate."

The Association just published its mid-year report.  "Our focus on home care and the role of long term care insurance in paying for home care services has generated increased traffic to the Association's website and exposure for the two supporting home care organizations that support our efforts," Slome shared.   "A partner will enable us to create the same level of understanding of the many benefits of assisted living community residency for those who are aging and may or may not have a need for long term care."

The American Association for Long Term Care Insurance is a national organization that advocates for sound and responsible planning for the real risk of needing long term care services.  The national organization is headquartered in Los Angeles, CA.  To connect or learn more about long term care insurance costs call the organization at 818-597-3227.