Thursday, October 18, 2012
Many of the 10,000 baby boomers who retire everyday are hedaing for a boring, meaningless retirement future. Currently baby boomers view their futures in two ways. First, not leaving work which causes them to "die at their desks," since they cannot think about anything better to do than keep "their noses to the grindstone," and continue working in the "Iron Years." The second view is that of sitting in rocking chairs on a porch or playing golf every day while retired in the "Golden Years" which often creates regret, boredom and depression. The third alternative, the "Platinum Years"SM
, a new active stage of life that comes between the "Iron Years" and the "Golden Years" and can continue for 10-20-30 years.
The Platinum Years SM
alternative helps baby boomer avoid living a boring meaningless retirement by having them know:
- Who am I when I am no longer working full time?
- What will I do, how will I find meaning at this stage of my life?
- What will give me purpose in the next chapter of my life?
The head" and "heart" approach of the third way provides baby boomers with what they need to know to successfully start a new phase of their lives which gives them:
• New opportunities
• Your next big adventure
• Peace of mind by knowing what you need to do before you retire
The "What's Next?" segment idea of the story appeals to everyone who is going to retire someday and think about the future. People in their 30's and 40's, who want to help their parents have a happy retirement when the time comes. The "what am I going to do now?" answer appeals to the millions who have been forcibly "retired" by being "outplaced" as well as wives who experience "full nest" syndrome when their husbands retire and are at home 24/7, a scenario ripe for the creation of "Gray Divorce."