Easton, MA

Tuesday, September 18, 2012

As the economic power of women rises, it becomes more and more imperative for financial advisors to build solid knowledge and skills in female financial planning. Women view wealth differently than their male partners and want a different type of relationship with their financial services professional. "What worked for male wealth creators in the past, does not work for women and the financial services industry is finally paying attention" This is a real problem for the financial services industry who is scrambling to provide training and resources to its advisors who two-thirds of these women distrust. 

Kathleen Burns Kingsbury, a resident of Easton, MA, published her third book this month, How to Give Financial Advice to Women: Attracting and Retaining High-Net-Worth Female Clients (McGraw-Hill, 2012). This work combines her expertise in women's psychology with her training in financial services. The main goal of the book is to teach the financial advisors who work with women about female psychology and gender differences as they relate to communication preferences and one's relationship with money. "My hope is that after reading this book, advisors and bankers will have a greater understanding of their female clients. This will then trickle down to empower women to consult with these professionals so they can become more financially literate and responsible," states Kingsbury. 

Kingsbury will be presenting at the Chicago Booth School of Business at the Certified Professional Wealth Advisor training on September 18, 2012, and attending a book signing in her honor on September 19, 2012 from 5:30 – 7:30 pm CT at the University of Chicago Bookstore, Gleacher Center, 450 N Cityfront Plaza Dr., Chigaco, IL.  Her third book, How to Give Financial Advice to Women: Attracting and Retaining High-Net-Worth-Female Clients, was published 9/7/2012 by McGraw-Hill.  

For more about the book, visit www.howtogivefinancialadvice.com.

Kathleen Burns Kingsbury is the author of How To Give Financial Advice To Women: Attracting and Retaining High-Net-Worth Female Clients just released from McGraw-Hill. Kathleen is the founder of KBK Wealth Connection, and a wealth psychology expert and behavioral change specialist. She teaches financial services professionals how to connect, communicate, and collaborate more effectively with their clients to increase client retention and improve profitability. For more information, visit www.kbkwealthconnection.com