Friday, August 31, 2012
Do you know your customers? This is a day that happens just once a quarter to put emphasis on getting to know your customers or clients. Shep Hyken, Hall of Fame Speaker – New York Times and Wall Street Journal Bestselling Author is the creator of "Get To Know Your Customers' Day", and he's a funny guy to boot. He's the only guy I know that actually has a full head of hair but chooses to shave his head bald!
Shep says "This is a simple concept. Pick up the phone and call a customer you haven't talked to in a while or don't know that well. Take someone to lunch. Set up a few meetings. Have a cocktail reception for a few of your customers. Don't make this one too big or you lose the personal contact and impact you are trying to achieve"
In terms of business development opportunities, that sounds easy enough
Your goal to take dedicated time to build a stronger relationship with a few of your customers
Small Business Tips:
Meet with or call on customers that aren't already your best customers. These are customers that you would like to raise to the "next level" This is customer appreciation day!
Consider doing this more often than just once a quarter. Why not make a special effort once or twice a month? How about once a week?
Many of the people I meet say they already do this – on a daily basis. So, make these days have extra effort that you don't normally put forth on a daily basis