Tuesday, August 21, 2012
Kathleen Burns Kingsbury published her third book this month, "How to Give Financial Advice to Women: Attracting and Retaining High-Net-Worth Female Clients" (McGraw-Hill, 2012). This work combines her expertise in women's psychology with her training in financial services. The main goal of the book is to teach the financial advisors who work with women about female psychology and gender differences as they relate to communication preferences and one's relationship with money. "My hope is that after reading this book, advisors and bankers will have a greater understanding of their female clients. This will then trickle down to empower women to consult with these professionals so they can become more financially literate and responsible," states Kingsbury.
As the economic power of women rises, it becomes more and more imperative for financial advisors to build solid knowledge and skills in female financial planning. Women view wealth differently than their male partners and want a different type of relationship with their financial services professional. "What worked for male wealth creators in the past, does not work for women and the financial services industry is finally paying attention." This book not only talks about the problem, but offers real life solutions based on the author's experience as a client as well as a professional coach and consultant.
"How to Give Financial Advice to Women" is a practical how-to book for financial advisors and related financial services professionals. It offers insights into the psychology of women, reasons why advisors want to market and service female clients better, and specific communication tips and techniques to help build trust, develop relationships and engage women in a meaningful way in the financial planning and advising process.
About The Author:
Kathleen Burns Kingsbury is a wealth psychology expert and behavioral change specialist. She is a faculty member of the Certified Private Wealth Advisor (CPWA) program, an educational course developed by the Investment Management Consultants Association (IMCA) and offered in conjunction with The University of Chicago Booth School of Business. She is also a lecturer at the McCallum Graduate School of Business at Bentley University, where she teaches "Psychology in Financial Planning." For more information, visit www.kbkwealthconnection.com.