Ft. Worth, TX

Monday, July 23, 2012

NOVO 1 announced today that it has partnered with Bloom Health to provide customer service support from NOVO 1 contact centers in Holland, Michigan, Denison and Fort Worth, Texas beginning fall 2012.

Bloom Health is the leading provider of defined contribution healthcare solutions to employers and health plans. Through its Private Exchange Platform, Bloom Health helps employers define and better manage their health benefits spending through a defined contribution model. Employees and individuals are presented with a wide selection of benefit plans to meet their needs. Through this partnership, NOVO 1's customer service advisors will provide telephonic support and advice to individuals, and ensure that they find and buy the right health insurance plan.

"Bloom Health is redefining the way employers offer and individuals select benefits," said Marek Ciolko, Bloom's head of operations. "Our customer service advisors are absolutely key to making the experience seamless, and the NOVO 1 team nicely complements our existing advisors and our approach to customer service."

""The healthcare industry is beset with the triple challenge of change, compliance and complexity. Our assignment is to help Bloom Health members' process through complex healthcare choice decisions by explaining the different plans and find the best fit based upon member needs," said Mary Murcott, chief executive officer, NOVO 1." "We have extensive and relevant experience with health insurance and are actively recruiting licensed advisors for our customer service team."

Job seekers interested in full-time permanent or temporary positions should visit

www.NOVO1.com/careers or call 817-355-8202.

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About Bloom Health

Bloom Health is a leader in the defined contribution health benefits marketplace, committed to assisting employers of all sizes move toward an employer-sponsored system that has effective cost predictability for employers and increased choice and personalization for employees. Bloom Health was founded in 2009 and is headquartered in Minneapolis, Minnesota. Health Care Service Corporation (HCSC), WellPoint, Inc., and Blue Cross Blue Shield of Michigan (BCBSM) are majority owners of Bloom Health with equal shares in the company. For more information, visit www.gobloomhealth.com.

About NOVO 1

Since 1987, NOVO 1 has been dedicated to tailoring contact center solutions to support clients' business goals in building customer relationships and growing their brands. NOVO 1′s Customer Obsession Program™ and Smart Desktop Solutions™, incorporate game-changing technology and top 1% industry best-practices to design customized solutions to provide ideal customer experiences. Find out more online at: www.NOVO1.com

Jack Wilkie

NOVO 1

Ft. Worth, TX