Sherman Oaks, CA
Tuesday, June 05, 2012
From farm animals to tablets, independent booksellers and librarians want to make a difference to readers and clientele
Books, Downloads, Job Training, and Wonder- Book Expo America Opens in New York
Bringing 21,000 visitors to American's preeminent trade meeting for new book releases, the J. Javitz Center is alive with authors, publishers, press, trade associations, award ceremonies, and prerequisite posters, book marks and annual book signings.
From Stephen Colbert to Judy Blume, from Jennifer Weiner to Jenny Lawson, from books about "Moo" to the "9 Steps" to handle a Stress Pandemic, the concourses from June 4th to June 7th will be filled with book buyers, internet distributors, agents, narrators, publicists, authors. There are special tracks for avid librarians, educators and platform builders, tablet and tech savy marketers.
No longer is a book just one offering….although you can still find them in large format or many sizes and on fine papers. From the Kindle to the Kobo, from services by Overdrive to Aptara, from distributor services to keynote speakers who are redefining how to monetize collecting money to new business models that deliver books directly into reader's hands, the Javitz at 11th and W 34th is inside and outside abuzz. With narrators, speakers, experts, technologists, and resources, intrapreneurs and entrepreneurs, corporations, and nonprofits are bringing their wares. Whether smart phone solutions in Flash and HTML5 editing to large pavillons of offerings, the trade will be seeing offerings from the neighborhood to from Russia with love.
The press is streaming the events live today using live stream and in the press room hand held devices are posting educational events for radio broadcasting overseas. C-SPAN, Booklog, Booklist, School Library Journal, Publishers Weekly, IPBA, APA's APA, Blog World, Book Hub, AAP, Foreword, Book Bloggers are just a sprinkling of the channels, publications, trade associations, and services that have a presence here. The mission to bring readers new and old content on more channels and more consumer electronics and handheld devices on platforms, with new standards, and interactive applications than ever before.
Got a luminated manuscript? Here's where you can learn what machine will photograph it. You can find out what service in the U.S. or in India will help you to capture those images. You can follow Netflix and find out code will help you to put it on 600 plus devices. Want a printer, a packager, a distributor, an agent, a publishers rep, or a book shepherd? You'll find that in one of the stands.
Got books to get rid of or trinkets to sell that are book crafted….from children's books, to youth adult fiction, from world war buffs to fine art reproductions, from university presses to dictionaries now available on apps online …Reed and the ABA have gathered world wide resources. From the US Dept of Commerce, to game packagers, the WaveCloud to e-book retailers…you can laugh, cry, rage, but get good shoes.
Interactive or not, whether a catalogue, a magazine, an imprint, a new publisher, or a content provider, licensor or licensee, an expert, an analyst, talent, new author, illustrator, photographer, programmer, or service provider, you will make many contacts and find new directions to build your business model.
New or old brand these interesting times will challenge your idea of what your imprint is about or will be delivered on. Everyone is strategizing about how to find new readers, fans, and social media homies.
From the Southern Californian Book Publicists to the Spanish, Russian, Islamic, and German Pavillions, countries, continents, regions, cultures, and promotion departments will put their clients wares in full sight.
Pumping out 1 million titles to niche markets, readers of all ages and interests, the publishing industry will feature overseas commercial printers with ISO certifications to G7 certificates, Foundations, the Voices of the Library Community, to secure digital galleries, widget makers, the Nautilus Book Awards, NAIPR, Mystery Writers of America, Audio Publishers, to the London Book Fair at the stands and in the halls.
These are just a few of the type of agencies, institutions, celebratory, events, to issues that are keeping textbooks, storybooks, genres, imprints, collaborative collections, departments, and sales teams wrestling to gain attention and solve problems.
For more information about the ABA, AAP, or Reed Exhibitions or about program sponsors from AFTRA to AAP or to contact exhibitors or find patrons, look on pinterest.com/bookexpoamerica, twitter@bookexpoamerica, facebook.com/bookexpoamerica. You can also find it on youtube and watch Seth Godin at the IDPF or Ernie Sender on Paid Content starting today, June 5th.
Offered as the "Essential Event for Every Book Industry Professional", this includes BEA Bloggers, Bibliophiles, Digital Publishing Ventures, Media Gatherings, Digital Marketing support. Its revamped programs for not just bookstores, but workshops that feature new services to annual offerings that now include American made products, author stages, and panels at breakfast, celebrity appearances, and posters, pavillions to the best of show and remainders.
From Expert Click to the Voice of Russia, attendees will way to push out an idea, magnetize a following, have new content packaged. Exhibitors are there to help with finding a platform, navigating the digital marketplace or devising an electronic press kit.
Book shepherds to celebrities will discuss how they take a role in helping some develop their personal platform. Book bloggers to Blog experts will share there favorite social media tools to their favorite books and recipes for future success. From the Insituto Cervantes to the Instant Celebrity Academy, the world is everyone's oyster, and its up to each specialist or author to find their pearl. For more information, go to www.BeaMobile.com and look up your interest and plan your meeting schedule or educational event. BookExpoAmerica.com will give you a roadmap to Read Russia, booth 2424 or to Events like Museum Day, Neil Young, "I am a Pole and So Can you" Colbert or Children's Day. Want to get ready for next year, Book Publicists of California's next meeting is June 21st on Keeping Pace with the Book Biz, http://www.bookpublicists.org…and
go to the website to see their publication, Know Thy Shelf or find Irwin at the booth or at one of the stands. There is plenty of food for thought, remember, there are plenty of well-versed colleagues around to ask questions of, consider options, and avoid indigestion.
Sherman Oaks, CA