Redwood City, CA

Wednesday, May 09, 2012

Evening Programs Include Outstanding Lineup of B2B Marketing Executives

The Northern California Chapter of the Business Marketing Association (NorCal BMA) today announced the spring 2012 speakers in its ongoing evening program series.

On May 23, Mark Wilson, Senior VP of Corporate and Field Marketing for Sybase (an SAP company), will speak on Optimizing the Mobile Marketing Mix: Lessons from Sybase/SAP. His presentation will share critical insights on why mobile is a critical marketing tactic, where it fits with other tactics in a company's marketing mix, examples of specific mobile marketing tactics, and the quantitative and qualitative results realized by Sybase, an SAP Company that delivers mission-critical enterprise software to manage, analyze and mobilize information.

BMA Evening Event Series are hosted on the fourth Wednesday of the month from 5:30-8pm by EMC's Women's Leadership Forum, at the EMC facility at 2831 Mission College Boulevard, Santa Clara, CA.

Pricing is $10 for BMA members, $25 for BMA partners and $35 for non-members. Seats are still available, but registration in advance is recommended at www.norcalbma.org . An additional fee is charged at the door for walk-ins.

Future speakers in the series will include:

• June 27th: Second Annual Wharton Perspective (to be held at Wharton West in San Francisco)

• July 25th: Geoffrey Moore, Venture Partner, Mohr Davidow Ventures

• August 22th: Steve Hoffman: Director, Worldwide Marketing, Hewlett-Packard

"We continue to attract, top-notch, compelling speakers on hot business-to-business marketing topics to our evening event series," said Niti Agrawal, NorCal BMA Vice President of Programs. "We're excited to be able to share the marketing insights of such successful Bay Area companies with our Silicon Valley and Northern California marketing community."

In addition to the evening program series, NorCal BMA hosts monthly Silicon Valley-based roundtable events in focused on Branding, eMarketing, Marketing Strategy, Product Marketing/Management, Public Relations and Sales Leads, as well as a general marketing roundtable held in San Francisco.



ABOUT NORCAL BMA

Established in San Francisco in 1938, the Northern California chapter of the Business Marketing Association is the leading business-to-business marketing organization in the San Francisco Bay Area and Silicon Valley. The group offers a robust set of programs to members and the marketing community at large, including a series of regular roundtables on various marketing topics, as well as monthly educational and social events, networking, resources and B2B job listings.

For more information:

• Visit our website

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• Join our LinkedIn Group: NorCal BMA

• Email us

Linda Popky

President

Leverage2Market Associates

Redwood City, CA

650 281-4854

First Url: NorCal BMA