Los Gatos, CA

Tuesday, April 03, 2012

These days everyone searches for everything—even business, products, services, and experts—on the internet. That means if a potential customer or client needs to purchase a product or service, they turn to Google, Yahoo, Bing, or some other search engine to find the right person or company for the job. If you or your company does not come up on the first search engine results page, you probably won't be the person they call.

The easiest and fastest way to place yourself on the first search engine results page, or even in the #1 Google search result spot, is to blog or to have a book. A blog gives you an online presence and fresh content on a regular basis. That new content gets cataloged regularly by search engine technology, called spiders or bots, and raises your website or blog up in the search engine results pages. Why? Because your content is filled with key words and keyword phrases--or search terms--being used by your potential clients and customers.

A book is the best business card you could ever hand out. As soon as a potential client or customer sees that you are an author, they will consider you an expert and much more credible and trusted than someone else with a similar business--someone who handed out a plain old paper business card. In fact, you become an authority. You become a thought leader. Your book also becomes searchable on the Internet; it will be listed on Amazon will come up when people search for something related to that topic as well.

Thus, a blog and a book not only make you more easily findable but also make you more trusted and credible. That means you will have more leads, more clients, more customers, and your business will make more money.

That's why any entrepreneur who wants to boost their business needs both a blog and a book.

Want to learn how to boost your business by becoming an expert? Attend a groundbreaking 2-day "how to" workshop in San Jose, CA, during which you will learn how to build your online platform to become a recognized expert in your niche. Learn how to build an online presence, write a book, and become a speaker. And get a second day FREE during which you will learn the fundamentals of becoming your own CEO and successfully building your entrepreneurial business.

Expert Platform Building 101

PLUS a FREE 2nd Day: Entrepreneurial Fundamentals 102

Saturday May 19

7:45 am – 6:30 pm

The Ground Floor – Silicon Valley

2030 Duane Avenue Santa Clara, CA 95054

Cost: $597 per person

Super Saver by April 8: $347 -or- Register 2 people for $297 each ($594 total)

Early Bird by April 19: $497 -or- Register 2 people for $447 each ($894 total)

Questions? 408-888-4752

Info on the speakers: http://billbelew.com/workshop/workshop-bios/

Register: http://expertplatformbuilding.eventbrite.com/

Nina Amir

CopyWright Communications

Los Gatos, CA

408-353-1943