Redwood City, CA

Wednesday, March 07, 2012

Leading B2B Marketing Association Sponsors March 20 Event for B2B Marketers

The Northern California Chapter of the Business Marketing Association (BMA) today announced it is teaming with B2B Online to sponsor the Digital Edge Live Event in San Francisco on March 20th.

The event, which will be held at the Hotel Nikko, features a full day of marketing peers in San Francisco for a full day of digital marketing insights and networking to help B2B marketers take their online marketing to the next level. Attendees will hear from top marketers about their digital marketing strategies, featuring a deep dive into the topics and tactics that are driving digital marketing, including social marketing, mobile, CMO top trends, content marketing and more.

"We're excited to be part of this exciting event," said Josef Chervenka, Chapter President. "This is a great opportunity for B2B marketing professionals in our area to quickly immerse themselves in what's new and impactful in the digital marketing space."

The event features Jeremiah Owyang, Industry Analyst from the Altimeter Group, as keynote. Other speakers and panelists include:

• Chris Boorman, CMO of Informatica

• Don Bulmer, VP of Communication Strategy of Royal Dutch Shell

• Peter Burris, VP and Research Director of Forrester Research

• Neal Campbell, Senior VP and CMO, CDW

• Sharon Crost, Global Online Marketing Manager, Hitachi Data Systems

• Alex Flagg, Manager Social Media and Digital Content Enablement, HP Enterprise Business

• Jared Gruner, Director Integrated Strategy and Planning, Ogilvy

• Tom Haas, CMO of Siemens

• Jeff Klainberg, Director of Mobile Strategy, American Express OPEN

• Michael Litchfield, VP/Creative Director of Doremus

• Petra Neiger, Senior Manager Social Marketing, Cisco

• Laura Ramos, VP Industry Marketing, Xerox Corp

• Dennis Reilly, SVP/Business Director, Digitas

• Janet Roberts, CMO, Syniverse

• George Stenitzer, VP Marketing and Corporate Communications, Tellabs

• Mark Wilson, Senior VP, Corporate and Field Marketing, Sybase

More information about the event is available at www.btobonline.com/section/del. NorCal BMA members can receive a discount by using the code BMANor12 when they register.

About BtoB

BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 451,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. Learn more at www.btobonline.com.

About NorCal BMA

Established in San Francisco in 1938, the Northern California chapter of the Business Marketing Association is the leading business-to-business (B2B) marketing organization in the San Francisco Bay Area and Silicon Valley. The group offers a robust set of programs to members and the marketing community at large, including a series of regular roundtables on various marketing topics, as well as monthly educational and social events, networking, resources and B2B job listings.

For more information:

• Visit our website

• Follow us on Twitter: @norcalbma

• Become a fan on Facebook

• Join our LinkedIn Group: NorCal BMA

• Email us

Linda Popky

President

Leverage2Market Associates

Redwood City, CA

650 281-4854