Toronto, ON

Wednesday, February 08, 2012

Toronto, February 8, 2012 - Think your SEO efforts translate over to social media? Think again. For many organizations, hours are spent writing and displaying content for their website, but if you are simply directing traffic to a website, you may be losing out.

Making your content 'findable' online is only partly done through Search Engine Optimization. The rest is all about inhabiting the social media space and making your content exist there – where your potential clients are. More and more, social media sites are being used as resources for finding information. "Online content should be easy to find and share," says Randall Craig, Web and Social Media Strategist and author of the Online PR and Social Media series. "And if this means that the content is delivered in a variety of ways to cater to a channel, then this should be done." Knowing how each social media channel ranks information could help organizations position their news for higher ranking – and higher likelihood of being found and shared.

Adds Craig: "If designed and implemented properly, a social media strategy is synergistically linked to SEO." Review your social media content to see if it is inline with the audience, then track to see if you are being found and shared within the network. Monitoring this will allow you to tweak the content, delivery, or strategy along the way.



Since 1994, Randall Craig has advised on web and social media strategy. Craig is author of six books including the Online PR and Social Media series. Visit Randall's blog at www.RandallCraig.com.

For information, contact:

Randall Craig

416.256.7773 x101 / Randall@ptadvisors.com

Carolyn Bergshoeff

416.256.7773 x 103 / Carolyn@ptadvisors.com

Randall Craig, CFA, MBA, CMC

President

Pinetree Advisors Inc.

Toronto, ON

416-256-7773

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