Friday, January 20, 2012

Revised Book on Secrets of the Business of Law® Available

Expanded edition includes tips to improve law firm efficiency and profitability

Venice, CA – January 20, 2012 Noted law practice management guru Ed Poll has just released a revised and expanded edition of his popular book, Secrets of the Business of Law®: Successful Practices for Increasing Your Profits (2012).

The new book builds on the format of the previous edition, with nearly 35% more material and updated content throughout. Among the topics covered are how to raise revenue and lower overhead, getting and keeping clients, maximizing return on technology investments, marking staff integral to your mission, implementing a disaster communications plan, avoiding malpractice claims, and selling or buying a law practice.

"The tips and practices I've included here aren't really 'secrets' per se, but they're practices that many law firms don't engage in on a regular basis," said Ed Poll. "Firms of all sizes can find ideas within the book that they can easily implement to improve their firm's effectiveness and profitability."

Published by LawBiz® Publishing company, the new 232-page book is priced at $49.00, but is available through LawBiz Management for the special pre-publication price of $24.50 at the LawBizStore.com until February 6, 2012.

The book will also be available on Amazon.com in both hardcopy and eBook editions in February.

About Ed Poll

Ed Poll, founder of LawBiz Management, is a nationally-recognized expert in law practice management. He helps attorneys and law firms increase their profitability by consulting with them on issues of internal operations, business development, and financial matters. Poll brings his clients a solid background in both law and business. He has 25 years experience as a practicing attorney and has also served as CEO and COO for several manufacturing businesses. In 2010, he received the first ever Lifetime Achievement Award from the California Bar Association's Law Practice Management and Technology Section.

Poll is the author of numerous publications that have become the definitive works in the field, including 18 books, CDs and DVD collections. His newest offerings are Growing Your Law Practice in Tough Times (West Publishing, 2010) and 8 Steps to Greater Profitability: The Lawyer's Guide to Prosperity (LawBiz Management, 2011). He has also authored books on business planning for attorneys, improving collections, buying and selling law practices, disaster preparedness and recovery, and exit strategies for legal practitioners. His offerings are available at LawBizStore.com.

Poll hosts the LawBiz Forum, an interactive community for the legal profession, as well as the LegalPadTM video series. He is a columnist for several publications geared to the legal community, including the Massachusetts Lawyers Weekly and Legal Management, and hosts regular webinars for West Legal Edcenter. Poll earned BS and JD degrees from the University of California, Los Angeles, and an MBA from the University of Southern California.

About LawBiz Management

LawBiz Management is the nation's leading firm dedicated to managing the Business of Law® . The company focuses on helping lawyers reach their goals and law firms improve their practices by increasing revenues, improving profits, and reducing the stress of the practice experienced by lawyers. Among the services offered are coaching, consulting, speaking and managing firm retreats. LawBiz Management also consults on the buying and selling of law practices.

For more information contact Ed Poll at edpoll@lawbiz.com.

Edward Poll, J.D., M.B.A.., CMC

Principal

LawBiz Management Company

Venice, CA

800-837-5880