Wednesday, December 28, 2011

Toronto, December 28th, 2011 - Many people have simply given up on making Resolutions for the New Year, but unlike most New Year's Resolutions, this list isn't that hard.

"If you are active on the Social Web, " says Randall Craig, Social Media and Web Strategist, and author of the Online PR and Social Media series. "An annual review, and a few resolutions, can make a significant difference to your effectiveness. "

A few Resolutions to consider:

1. Review and update all of your profiles. Once a year is not so often to update your profiles.

2. Remove out-of-brand comments and photos from profiles. They creep in from others, but impact your brand directly.

3. Disconnect and 'Defriend' connections that use the tools to fill your page with irrelevant and time-wasting comments.

4. Isolate your personal from your professional Social Media time: nothing wrong with playing Farmville – but this is not work, it is entertainment, no different than sitting in front of the TV.

5. Figure out Twitter if you have not already. Hint: it is about the relationship, not the broadcasts.

6. Think about doing a blog.

7. Link your profiles together to improve your personal productivity and spread your perspective further. For example, you can embed a blog within your LinkedIn profile, and wire in your Twitter feed at the same time.

8. Begin monitoring your social footprint. Use Google Alerts, and sign-up for the free version of Hootsuite.

9. Set some goals: If you are going to spend time on this activity, it pays to think about what you will get for your efforts before you start.

10. Participate in one relevant discussion group or online forum. Not only will it expand your network, it will provide context and connection to what is happening in your field.



Since 1994, Randall Craig has advised on web and social media strategy. He is the author of six books including the Online PR and Social Media series. You can visit Randall's blog at www.randallcraig.com.

For more information contact:

Randall Craig

416.256.7773 x101 / Randall@ptadvisors.com

Carolyn Bergshoeff

416.256.7773 x 103 / Carolyn@ptadvisors.com

Randall Craig, CFA, MBA, CMC

President

Pinetree Advisors Inc.

Toronto, ON

416-256-7773