RSS
Text Graphics
5 Winning Marketing Strategies Blow Away Post-Recession Doldrums
Vancouver, None
Thursday, February 24, 2011
Profit Maximization Breakthrough System
Profit Maximization Breakthrough System
 
FOR IMMEDIATE RELEASE

5 Winning Marketing Strategies Blow Away Post-Recession Doldrums

Frazzled General Managers Can Boost Their Bottom Line  More Quickly and Easily Than They Think


VANCOUVER, BC – February 24, 2011, General Managers whose bottom line is still reeling from the Recession can finally activate 5 winning marketing strategies to help them overcome ongoing pressures of rising material costs, highly competitive markets, pressure on margins, and turbulent economic factors.

Economists have advised for months that the Recession is officially over, but that's not the reality for many manufacturing and service businesses, who continue to grapple with getting back in the black due to tight credit realities and slow order books.

"General Managers have tightened their belts and cut costs as much as they can", said Anne C. Graham, author of The 5-Step Profit Maximization Breakthrough System, who has successfully led companies through the recessions of the past 25 years. "But now they need practical ways to refocus on growth and re-build their war chests to quickly achieve bottom line results."

Here are the 5 proven, winning marketing strategies that General Managers can implement immediately for bottom line results:

  1. Focus on Customer Profitability: Research shows that the least profitable customers usually eat up all the profit from the most profitable customers, so just returning every customer to the profitable side of the ledger can double profits
  2. Revisit Strategic Pricing: Just a 1% discount can cause a 16% decline in markets, while good pricing strategies can boost a bottom line by 25%-60%. Re-examine discounting policies and raise less-visible prices wherever you can
  3. Pursue Organic Growth from Existing Customers: Research shows that 5-30% of customers could do more business. Most could provide referrals or testimonials to attract new clients. Refocus sales efforts to dig deep for latent needs, and fill them
  4. Eliminate Unnecessary Service Costs: Just 5 categories of issues account for 80% of service costs in most businesses, and most are within the company's control. Identify the most common service issues. Fix them for good at a root cause level
  5. Review all Marketing Costs:  Identify "we've always done it that way" expenditures that may no longer have value. Revisit catalogs, frequency and content of mailings, glossy brand-building advertising, and potentially outdated concepts like yellow pages ads. Eliminate them or replace them with more cost-effective or value-add ways of reaching customers
General Managers can take a valuable free Profitability Assessment and receive a Customized Report to show them exactly where to focus their efforts to generate growth and profits more quickly and easily than they imagine, at www.profitmaximizationsystem.com.  Use these 5 winning marketing strategies to finally leave the recessionary doldrums behind and put the fun and enjoyment back in business!



END
 
Anne Graham
Managing Director
The Legendary Value Institute
Vancouver, None
604-830-5478
Other experts on these topics