Appleton, WI

Sunday, February 06, 2011

The Watch Co., a leading online retailer of wristwatches based in Appleton, Wisconsin, completed this week the launch of its new ecommerce website. Watchco.com has become one of the premier authorized watch dealers online over the past several years, but has moved to a new technological platform and added an updated look and feel to the site.

Visitors to the site will appreciate updated navigation to facilitate the buying process. A new 'watch finder' feature allows shoppers to progressively narrow their options to locate the watch that has all the features and attributes they are looking for. Live chat is available to provide a human touch, or to answer any questions not addressed on the site.

Online shopping can be a daunting process. While most online shoppers appreciate the expanded selections available online, it is sometimes difficult to wade through the thousands of individual models of watches and dozens of brands available on an ecommerce site like Watchco.com. The latest changes on the site are designed to help shoppers to efficiently make the best buying choices.

With popular watch manufacturers such as Citizen producing watches for many diverse types of customers and activities, The Watch Co. hopes the changes will help it's customers to find exactly what they are looking for whether it be a men's dive watch with a blue dial and black rubber strap, or a gold ladies watch with a diamond rimmed bezel and mother-of-pearl dial.

Dave Gerczak

The Watch Co

Appleton, WI

920-450-6181

First Url: Buy Citizen Eco-Drive