San Diego, CA

Monday, September 20, 2010

In Southern California, surfing is more popular than ever! As the seasons change and the waves get bigger, more surfers are discovering the breathtaking beauty of the ocean. But, many surfers realize there's no guarantee the clean, blue waves will always be there unless they act to protect the oceans. This is why surfers have joined forces to save the waves.

Envirosurfer, an online eco-friendly surf shop and leader among local surfers in Cardiff, California, is riding the waves to sucess by donating five percent of its monthly sales to the Save the Waves Coalition, a non-profit organization dedicated to the preservation of surfing coastline and the marine environment. Save the Waves is a dedicated group of surfers and other ocean-loving volunteers who want to protect wild coastal areas around the world.

"Save The Waves is a small, but growing, grassroots organization and we dedicate all of our  resources to protecting surf spots," says Josh Berry who serves as Save The Waves Environmental Director. "People who support us should know that their contributions go directly to our nonprofit environmental programs." Enviosurfer is one of many small surf businesses that has championed Save the Waves and promoted its cause.

Berry added, "By purchasing your eco-friendly surf products through Envirosurfer surf shop, not only are you purchasing products that are environmentally sustainable, but you're also making a direct contribution to organizations such as Save The Waves, who areriding the waves to protect the oceans and surf spots we love."

For all your eco-friendly surf needs visit, http://www.greensurfshop.com and for more information about the Save The Waves Coalition visit http://www.savethewaves.org

Tom Hinton

President & CEO

CRI Global, LLC

San Diego, CA

7607870414