Carlsbad, CA

Wednesday, July 07, 2010

Ken Keranen, a 17 year veteran in the Reverse Mortgage industry has joined HomeServices Lending, a joint venture between HomeServices of America, a Berkshire Hathaway company and Wells Fargo Home Mortgage. Working primarily with Realtors, Keranen will be concentrating his efforts on the HUD/FHA Reverse Mortgage for Home Purchase Program.

The program was nationally formalized in the beginning of 2009. The number of Reverse Mortgage for Home Purchase completed transactions during the last half of 2009 hovered around 130 units per month. Keranen, like many other veterans in the industry, feels that this segment has nowhere to go but up. Keranen believes that within a decade it will account for as much as 50% of the overall number of units as the baby boomers seek purchase their retirement home with a Reverse Mortgage.

Keranen will be housed in a Prudential California Branch in San Diego as Prudential is one of the HomeServices Real Estate Companies joint ventured with Well Fargo Home Mortgage. Wells is the largest producer of Reverse Mortgages in the country with about 20% of the total market. Working in conjunction with traditional home mortgage consultants, Ken will be handling Reverse Mortgage inquiries along with teaching Realtors and others about the program. This program has been a passion of Keranen since he closed his first Reverse Mortgage application in 1993. He is looking forward to this great opportunity to share information with those most in touch with senior clients thinking about buying a new home; professional real estate brokers and agents.

Ken can be reached anytime by phone at (760) 207-8046 or by e-mail at kenneth.a.keranen@hsl-ca.com. He can also be found on the web at www.homeloans.com/ken-keranen.

Ken Keranen

Reverse Mortgage Specialist

HomeServices Lending

Carlsbad, CA

800-747-8006