Bethesda, MD

Thursday, March 11, 2010

PRESS RELEASE
 

Are you ready? Here it comes. Daylight Saving Time begins at 2 a.m. on Sunday, March 14, 2010. Do you remember whether you are springing forward or falling back? Whatever you do, odds are that your sleep patterns will be disturbed for at least a week or so. According to the National Sleep Foundation, 80% percent of Americans are already sleep deprived, and losing another hour of sleep this weekend won't help. Millions of Americans will be staggering to work on Monday morning wondering what hit them. And countless family fights will break out as parents try in vain to get their children up in time for school.

Springing ahead is not as easy as simply setting your alarm clock an hour earlier. Think about how we feel when you travel to another time zone. You can set your clock to the new local time, but your brain and body don't really believe the clock, and it often takes many days to adjust. This same kind of jet lag effect happens each time we shift our clocks for daylight savings time.

Is there anything you can do to make the semi-annual transition less painful? BioBrite Inc. has some suggestions and a new product that can help us get through the weekend in better shape, and sleep better though the rest of the year as well. According to BioBrite's CEO, Kirk Renaud, "you have to reset your internal biological clock as well as the physical clocks around the house." The key to doing that, he says, is to manage the environmental cues that program your biological clock.

Light is the most important environmental factor in setting your internal clock and ensuring good sleep quality. Daily light and dark cycles help set our internal clock to fit our daily schedules. We need a dark environment to sleep well, so make your room as dark as possible when you try to go to sleep an hour earlier. You may want to invest in black-out curtains to keep light from coming in from your windows. Pre-bed TV watching or computer use should be avoided. Even glowing lights from electrical appliances and digital clock displays can disturb sleep, so turn that clock away so you can't see it. Or, get an alarm clock like BioBrite's SunRise clock that automatically dims the display at night.

Of course, it makes sense to avoid noise and other distractions, and try to relax at bed time. You can wear earplugs or use the white noise feature on the SunRise Clock to help block noise from neighbors, roommates or snoring spouses. BioBrite's newest clock offers relaxing sleep sounds to help you relax, like the gentle sound of waves on the beach. Or you could listen to your favorite music and let the BioBrite Clock make it softer and softer so it lulls you to sleep as the Clock's sundown feature gently fades the light so you can fall asleep naturally to a sunset.

The method you use to wake up matters, too. An angry loud alarm or blathering DJ is bound to get you up on the wrong side of the bed. The best, most natural way to start the day is to wake to the gradually increasing light of the sunrise. Millions of years of evolution have preprogrammed our brains to respond to the gentle glow of the sun coming up. BioBrite's SunRise Clocks work on that fact. They produce a gradually brightening light that works just the way a real sunrise does, and you will wake up feeling refreshed and energized, ready to face the new day.

For more information about getting better sleep,visit www.BioBrite.com or phone 301 961 5940. And look for BioBrite products at Amazon.com and many other fine dealers.

Mr. Kirk Renaud

CEO

BioBrite Inc.

Bethesda, MD

301-961-5940