Fort Washington, PA
Thursday, February 04, 2010
AdvantageMS Selected for Best Address By Top 10 Pharmaceutical Firm.
AdvantageMS is pleased to announce that its Best of Breed (BOB) address for Providers has been selected as the most accurate as compared to competitive offerings in a pilot conducted by a top 10 Pharmaceutical Manufacturer
Top data quality issues encountered by our clients:
- Provider addresses: 37% inaccurate
- Deceased Status: 7% of clients "active" are in fact deceased
- Retired Status: 4% of client's active are in fact retired
- Moved: 12% of Sales Reps indicated "Moved" are inaccurate
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Today accurate Provider demographic data has become a top priority for Pharmaceutical Marketers who are faced with two major challenges, reaching Providers and rising compliance requirements.
National Provider Demographic file (NPD):
The AdvantageMS BOB address is included in the recently launched National Provider Demographic file (NPD). The NPD file was developed for Master Data Professionals who have provided feedback outlining several needs in the industry.
Top Requests from Master Data Professionals:
- Foundational Provider demographics for their MDM projects.
- It is reported that Master Data software applications appear to be sensitive to large volumes of data. A solution to this would obviously be welcomed
- Aggregated Specialty information for compliance procedures and programs
The NPD file delivers a solution to each of these requests. The NPD file contains all well-known industry, organization, Government and AdvantageMS BOB files cross-referenced bringing together a substantial volume of industry demographic data into one deliverable. The NPD consolidated data reduces the overall volume of data clients have to process. The NPD file delivers specialty data on Physicians including how they practice, self report their specialty, what specialty they bill under and what specialties they have been Board certified under. Given today's proactive compliance enforcement tactics access to all sources of specialty information is critical to our clients.
AdvantageMS offers additional services to Master Data Professionals including cross-referencing their master file of Providers to the NPD and a lookup utility into the AdvantageMS National Provider Database for data stewardship.
Complimenting the NPD file, AdvantageMS offers Master Data consulting to the Pharmaceutical Industry. Our Senior Consultants are seasoned Pharmaceutical professionals with substantial experience in Pharmaceutical Master Data project management and implementation. Additionally, our Senior Consultants have broad backgrounds in systems and applications typically used in conjunction with Master Data. We offer a collaborative approach to each engagement assigning a Senior Consultant to lead each engagement to ensure the highest level of quality and customer service
Fort Washington, PA