New Outer Envelope Creative Boosts Response by 36%

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Wayne, NJ

Monday, February 01, 2010

The January 2010 issue of Ballantine's direct mail case study features American Craft Council and their test of new outer envelope creative.

American Craft Council's control package was a #10 package with a plain, double-window outer envelope. One window carried the address block and the other window showed a personalized membership card. They recently tested this against a #10 package with the same exact components, but a completely different outer.

The end result was a 36% boost in response.

For the complete case study - including pictures - visit The Ballantine Blog.

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Ryan Cote

Marketing Director

The Ballantine Corporation

Wayne, NJ

973-305-1500 x206

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