Pittsburgh, PA

Monday, November 23, 2009

FOR IMMEDIATE RELEASE

"The 3rd Best Spa in America" will offer deals from midnight until 2 a.m. and from 9am until 8pm to accommodate customers throughout the big shopping day.

For some Black Friday shoppers, 7 years of opening at 4 a.m. just wasn't early enough, so ESSpa Kozmetika Organic Spa has upped the ante.

The nationally-known skincare establishment announced it will open its suburban Pittsburgh location at midnight after Thanksgiving Dinner and start the shopping all-nighter with its iconic Cardapalooza Buy One Get One Deal and a host of other special Gift sales.

"Black Friday is our biggest single sales day of the year," said Eva Kerschbaumer, Founder, CEO and Esthetic Director for ESSpa Kozmetika. "This will be our 7th year for our Black Friday BOGO Event and every year we have seen more and more customers taking advantage of these special deals so this year we're really pulling out all the stops for them to save and live healthy."

For the past 6 years, ESSpa Kozmetika has opened its doors before dawn on Black Friday. This year, Eva and her husband Scott will open the doors at 12 Midnight to provide this unique healthy BOGO opportunity to more people than ever before. "We asked our guests what they would prefer," said Scott Kerschbaumer, COO and Director of Marketing. "We set up an online poll and responded to our customers' request to open earlier than past years. Beginning at 12:01am, when someone buys a Gift Card, we will give them an additional 100% Bonus Gift Certificate."

According to the spa's married owners and customers of previous Black Friday Events, There are no limits to how much (or how little) a customer can spend. If someone buys a $1000 Gift Card they will receive a $1000 Bonus Certificate.

ESSpa Kozmetika will offer other special Gift Card BOGO deals on Black Friday when the spa opens for regular hours at 9am. Kerschbaumer also said that the first 25 morning customers will also have the ability to purchase Buy One Get One Free Spa Club Memberships.

Additional sales throughout the day on Black Friday will extend until the close of business at 8pm, such as 50% and 30% Buy One Get One Free Bonus Certificates for purchasers of standard Gift Cards.

This year, a new offering designed to leverage the social networks of its clients, will see the spa hand out 4 complimentary Gift Invitation Cards to everyone who buys a Gift Card between Midnight and 2am.

When asked why someone in a turkey-dinner-induced coma would visit a dayspa at Midnight, Mr. Kerschbaumer said "When you can come out to a local dayspa at Midnight, spend $100 and walk out with $420 in Free Bonus Certificates, that is a deal worth staying up for!"

Indeed it is.

Eva Kerschbaumer

c/o: Scott Kerschbaumer, VP - Communications

ESSpa Kozmetika Organic Skincare and Spa

Pittsburgh, PA

412-782-3888

412-291-1022