AdvantageMS launches a major advance in territory mapping: AlignPlus Enterprise, built to meet the needs of the changing sales model within the Pharmaceutical Industry. Enterprise is an extension of AdvantageMS' AlignPlus suite of territory mapping software, which is currently licensed by many top ten Pharmaceutical Manufacturers as well as Mid-sized Manufacturers and BioTech firms.

Enterprise is a comprehensive analytical and territory mapping system that links directly from a client's data warehouse to the field enabling a seamless flow of fresh data to key stakeholders -- sales operations, field sales management, and/or sales representatives. Enterprise eliminates many manual tasks, which are error-prone, replacing them with automated processes providing error-free, timely and fresh data. By linking the "data stewards to the data users", it is now possible to broadcast proposed territory mapping scenarios remotely to sales teams with the freshest available data and gather feedback quickly and securely. Enterprise incorporates Customer Master functionality in its new release and, coupled with AdvantageMS' newest addition to Enterprise, AIM, sales representatives now have a powerful analytical tool that includes instant update features. Through AIM, representatives can not only "drill down" on a map and visually see accounts and physicians, but they can update the physician and account profile information directly. Completely controlled by corporate, a representative could recommend changes to a Physician's specialty, update a Physician's or an account's address information and/or update a physician's status – target/non-target or Dead/Moved/Retired. Moreover through AIM, a representative can view Group Practice and Hospital affiliations on the map and have the Provider data "roll up" to the Group or Hospital level for analysis and even easily update the affiliations.

"Alignment mapping is a hot topic in the pharmaceutical marketplace" says Rich Johnston, Founder AdvantageMS. "As a leading provider of alignment software, we are very pleased to continue to develop tools which help our clients navigate today's marketing challenges. AlignPlus Enterprise has been built to do just that; to help facilitate the transfer of critical information from those who have it to those who need it."

About AdvantageMS

AdvantageMS is a leading supplier of territory mapping software and consulting services as well as Master Data Management consulting and implementation services. Our goal at AdvantageMS is to become the premier consulting, outsourcing and enabling supplier in the Pharmaceutical industry.