Palo Alto, CA
Thursday, May 21, 2009
Email Marketing Expert David Kearney is CEO of the award-winning email marketing firm Boomerang.
(Palo Alto, Calif. - May 21, 2009 - Boomerang.com) At its email marketing blog, the email marketing firm Boomerang.com has published an ongoing series titled "New to Email Marketing?" An email marketing program constitutes a great many considerations for any company exploring the possibility of implementing one, noted email marketing expert David Kearney. CEO of Boomerang, whose award-winning email hosting tool was voted in 2008 as "Best Mass Email Tool" by users of salesforce.com, Kearney encouraged anyone looking into email marketing to read his company's blog series primer on the subject
"Small businesses need a place where they can get sound, actionable email marketing advice," said Kearney, who directed readers to a collection of videos about Boomerang. "Email marketing demands a great deal of planning and careful consideration, and the mistake many organizations make is to dive headfirst into an email marketing program without first getting a grasp of the many elements that go into one. Plus, for those who seek it, the information and advice out there on email marketing can be conflicting and confusing."
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusinesshave quoted him on his email marketing expertise
Covering the process for the beginner, the series provides a step-by-step how-to for any company or individual aspiring to create and execute on an email marketing campaign. Part I explains the fundamentals of email recipient lists, Part II provides advice on developing creative content, and Part III explores issues such as managing unsubscribes. Later installments in the series will look at how to handle suppression lists, delivery results and errors, and campaign analysis
"A comprehensive primer on email marketing explores the issues that a newcomer to this effective marketing tactic might not think of," said Kearney. "Furthermore, a good introduction to the subject matter of email marketing makes it accessible to laypeople. In these ways, Boomerang's email marketing blog is a go-to resource for any company aspiring to add this tactic to its online marketing mix."
In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." BlastWizard is available for a free email marketing trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API)
The media may contact either of the following individuals:
CEO of Boomerang
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
President & CEO of STETrevisions
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