Friday, May 08, 2009
Pictured from Left to right -
Roma president, Mark Peak, Fox's Vice President, James Fox Jr., Fox's Director of Operations, Ken Crosby, Fox's Southern Developer, Jerry Teasley, Fox's President James R. Fox Sr., Roma Director of Marketing, Robert Prickett
Fox's Pizza Den Partners with Roma to Optimize its Distribution
Pittsburgh, PA -- Fox's Pizza Den, Inc. announced a new partnership with Roma of Georgia, to provide distribution to 66 Fox's locations in the southeastern United States. Distribution began in March 2009.
"After an extensive search for a provider, we chose Roma as our distribution partner," said Ken Crosby, Fox's Director of operations. "During the process, it quickly became very clear that the Roma team matched up well with Fox's. We have experienced the same level of service from Roma, an International company, as we are used to getting from smaller distributors."
Fox's search for a distributor had several goals in mind, including:
• Lowering overhead of distribution
• Assuring the consistency of the Fox product nationwide
• Lowering food cost for franchisees
The affiliation was confirmed in May at a Roma / Fox's exhibition held in Atlanta, GA. Crosby stated, "This is a meeting to introduce Roma to our southern franchisees. It will also be an opportunity for our franchisees to meet with other vendors and see new products. In keeping with helping our franchisees weather the current economic crisis, we will also have marketing experts speak and help our stores strengthen, grow and prosper." About Fox's Pizza Den
Founded in 1971, Fox's Pizza Den, Inc. is a family-oriented restaurant serving guests authentic Italian style pizza along with their signature wedgie sandwich. Fox's mission then and now is to facilitate the entrepreneur spirit among franchisees. Since opening its first location in Pitcairn, PA, Fox's has grown to over 300 restaurants nationwide.
Industry professionals have taken notice of Fox's Pizza, as they have procured numerous awards throughout their history. For more information, visit www.FoxsPizza.com. About Roma Food Service
Roma of Georgia is a division of Richmond, VA based Roma Food Enterprises, a Performance Food Group Company. Founded in 1955, Roma Food is the premier distributor to the pizzeria and Italian restaurant trade and provides coast to coast service across the U.S. from over twenty distribution centers.
Roma president, Mark Peak, said "we are delighted to have created a partnership with Fox's Pizza Den. It fits naturally with our product and distribution focus, and we expect that our service and products will provide much benefit to Fox's and their individual franchisees."
Since the beginning, "quality service, quality products" has been the motto by which Roma abides. It is essential that each customer, from coast to coast, be served in the best possible way. Roma will never stop trying new ideas and techniques to guarantee top service and ensure that only the highest quality products are distributed.