Pittsburgh, PA

Wednesday, December 20, 2006

NOV. 20, 2006 (PITTSBURGH, PA) - ESSpa Kozmetika, Pittsburgh's top ranked Day Spa, has created a new subsidiary to bring its proven business model to the national spa marketplace. With a 30% annualized growth rate since opening in 2001, ESSpa has the experience of a reality-tested, proven approach to opening your own spa or salon from the gound up. ESSpa Kozmetika Skincare founder and CEO, Eva Sztupka, her husband Scott and their staff of seasoned professionals will painstakenly guide you through the maze that comes when starting your own spa/salon business.

First, your ESSpa Kozmetika Consultant will help identify the ideal location, assist with lease negotiations, local zoning ordinances and obtaining proper business licensing and permits.

Second, we will identify and hire the best design and construction personnel that stays within your budget and holds true to your vision. From a small 800 sq.ft. boutique spa to a large 25,000 sq.ft. full-service wellness center, the ESSpa Kozmetika team has successfully planned, built and operated numerous establishments that are each unique and profitable.

Third, we will help you create and build your menu of services and the specific protocols for each treatment that will define your image and set you above and beyond the rest of your local competition.

Fourth, your ESSpa Kozmetika Consultant will help you identify appropriate staff and institute a rigorous team-based training program designed to create a productive and customer-oriented group of employees who will help you create a profitable business venture. Remember, you can overcome design flaws, bad leases, incalcitrant building inspectors, backed-up plumbing and many other hurdles, but bad employees will allow you to lose more money faster that all the rest combined. And good employees following a bullet-proof business plan and treatment protocols can help the even the most mundane spa become world-class.

Fifth, your ESSpa Spa Consultant will continue to help you on a regular basis to identify items that need attention:

Advertising - what works best; how much to spend; consistent message across all media types and more.

Specials - when to run them; how much to discount and how much for who.

Client Retention - how to make guests come back, with friends and spend more each time.

Gift Cards - who, when, why, where and how much.

Internet - the key to unlocking your profitable future.

Retail Sales - what products; display ideas; discounts; and techniqies that work best.

In addition to the above resources, the new Consulting Company will offer the ESSpa Spa Directors Program which will teach operators how to profitably manage their spa business. A number of shorter 1/2 and full day courses designed to help maximize performance and profits are also available. Owner/Students will learn from Hungarian native and ESSpa Kozmetika Skincare owner Eva Sztupka, her husband Scott Kerschbaumer and their staff of experts. Students will also experience how a successful spa operates, will meet the staff and have the opporunity to ask them all the questions that you may wish. At its heart, ESSpa Kozmetika's new venture is designed to provide intereted individuals with the best chance to succeed in an increasingly competitive industry.

For anyone thinking about joining the growing spa industry or those who need a business boost, contact ESSpa Kozmetika today for your free initial consultation and to learn more about our options, availaibility and fees.

c/o: Scott Kerschbaumer, VP - Communications

ESSpa Kozmetika Skincare, Inc.

Pittsburgh, PA

1-877-SPA-3300

412-291-1022

First Url: Click here for more information about Consulting Programs

Second Url: Click here for more information about Eva Sztupka