Los Angeles, CA - The first consumer awareness advertisement promoting short-term care insurance appears in the next issue of Kiplinger's Personal Finance magazine.  The issue will start reaching readers in two weeks.

"We are extremely excited about the effort, the first time one million Kiplinger's readers will likely have even heard there's such a thing as short-term care insurance," explains Jesse Slome, founder of the National Advisory Center for Short-Term Care Information.   "Our goal is to put short-term care insurance on the map in the United States and that's exactly what we intend to do."

The Advisory Center ad is part of an ongoing awareness campaign supported by seven leading short-term care insurers. 

"Awareness is the first step to effectively creating consumer interest," Slome explains, "especially when the consumer has never heard of the product."  The ad targets individuals on Medicare as well as those who have considered long-term care insurance.

"So many individuals today realize they need to plan for the very real risk of needing long-term care but they have a reason why traditional long-term care insurance is not for them," Slome admits.  "Short-term care insurance is a very viable option when cost, age or health is an issue and for many people one or more of these are real issues."

The National Advisory Center for Short-Term Care Information was established to create heightened consumer awareness for the insurance product category and to support insurance agents who want to market and sell short-term care insurance products.  Slome heads the organization as well as the American Association for Long-Term Care Insurance.  Both are headquartered in Westlake Village, CA, just outside of Los Angeles.