Los Angeles, CA - July 28, 2015 - Women have the greatest need for long term care but also face significant hurdles when considering long term care insurance options.

"This is especially true for women on their own which we refer to as single, unmarried, divorced or widowed women," explains Jesse Slome, director of the American Association for Long-Term Care Insurance and the National Advisory Center for Short Term Care Information.

"Single women pay more for long term care insurance than men because their risk is much higher," Slome states.  According to the trade group, two-thirds of all long term care insurance claim benefits are paid to women.  "Women on their own may not have the income or retirement savings to afford a traditional LTC policy but they certainly would benefit from having some protection in place," Slome adds.

To educate single women about a little-known option available to those where cost or meeting health qualifications are an issue, the trade group has posted a new 12-minute educational video.

"Women who are alone and in their 50s, 60s and 70s need to arm themselves with information to make informed decisions," Slome notes.  "Our goal is to continually uncover viable options that we share."  The trade group does not sell insurance products or favor any particular company.  The organization has members who are long term care insurance professionals.

To watch the video, go to https://www.youtube.com/watch?v=WRLNev335gQ

The National Advisory Center for Short Term Care Information was established by the American Association for Long Term Care Insurance to create heightened awareness among both consumers and insurance professionals.  To learn more visit the organization's website at www.aaltci.org/short-term-care-insurance.