September 30, 2014 - November marks the 14th anniversary of Long-Term Care Awareness Month an opportunity to create heightened awareness of the importance of planning for extended care.

"The vast majority of Americans who are 50 or older have never planned for the real risk of needing extended care," explains Jesse Slome, director of the American Association for Long Term Care Insurance.   "It's hard to get from healthy to dead without needing care which may last for a few days, several months or a number of years."

To focus attention on the importance of understanding risks, costs and planning options, the Association established Long-Term Care Awareness Month in 2001.   "The effort to create awareness has been recognized by a Congressional Resolution as well as resolutions and declarations of support by numerous governors and mayors," according to Slome.

The Association is making available the 2014 Awareness Month artwork to insurance agents and financial professionals.  Copies of the Awareness Month logo can be requested by contacting Slome at the Association's Los Angeles office.

The American Association for Long-Term Care Insurance was established in 1998 to create heightened awareness and to support insurance agents and financial professionals who market LTC solutions.  For additional information, visit the organization's website www.aaltci.org.