November 26, 2014 - Los Angeles, CA - Overall long term care insurance sales may enjoy a boost in 2015 as a result of aggressive marketing programs undertaken by Genworth Financial, a leading provider of insurance policies.

"I get excited when I hear some of what they are planning," declares Jesse Slome, executive director of the American Association for Long-Term Care Insurance.    "I'm hoping their efforts will spread positive goodwill that will benefit the overall industry; it's very good news to hear of their commitment in terms of people and programs."  Slome was sharing his outlook for 20154 with a number of leading distributors and agents who market long-term care insurance.

Slome references some of the initiatives started in 2015 such as events at large gatherings and festivals, working with celebrities who have family members touched by a need for extended care and a dramatic commitment to expand the number of marketing executives who will promote the product to insurance agents and financial advisers.

The American Association for Long-Term Care Insurance announced several awareness efforts of their own for 2015.  "We will continue our efforts to promote traditional LTC insurance as well as increase our focus on asset-based products that have become increasingly favored by financial advisors working this marketplace," Slome adds.  AALTCI is planning the first insert focused on asset-based long term care insurance products set to appear in the April edition of Kiplinger's Personal Finance magazine.

Leading long-term care insurers include Genworth Financial, Mutual of Omaha, New York Life, Transamerica, John Hancock and LifeSecure Insurance Company.   New premium for long-term care insurance sales in 2014 will amount to roughly $300 million projects AALTCI.