Tuesday, May 26, 2015
Burson-Marsteller has received global PR and corporate communications duties from FedEx after a review.
The move is a departure for the Memphis-based shipping giant, which worked predominately with Ketchum since the mid-1990s.
Burson's scope includes the $1.5B FedEx Services unit.
Maury Lane, former director of issues, crisis and PA communications for FedEx, is president of Burson's corporate issues operation after joining the firm in 2012.
Patrick Fitzgerald, a former Ketchum exec, is senior VP of integrated marketing and communications for FedEx, which continues to give some work to Weber Shandwick and Ketchum, as well as firms like Moore Communications Group and Raffetto Herman.