Linda P. Morton, Ed.D, APR is a 30-year public relations veteran. Inventor of the Matrix Marketing Segmentation Process, she can provide four to five effective verbal and visual appeals for a public/market from demographic information. She has published a national column about her process since 1998. (See www.TargetPublics.com.) The second edition of her book: Strategic Publications: Designing for Target Publics was released December 2006.(See www.BestBooksPlus.com.)
