I am a packaging consultant with more than 30 years global packaging experience and expertise. I have a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to , or NOT. As an industry leader, I am committed to promoting packaging as a merchandising tool.
I have traveled the world speaking on packaging trends and technologies at the major packaging trade shows and I work as an independent consultant. I have built my own brands, Packaging Diva and Packaging University, launched top packaging websites and use these vehicles to channel my expertise of the consumer's wants and needs.
I spend my business day researching packaging trends and technologies for my clients and in doing so keep them abreast of trends and innovations that impact their business. I read dozens of packaging related publications and scores of other industry news for trade related reports that could impact packaging.
My annual packaging trends forecast analyzes consumer preferences and the trends that follow. I continue to track what is reported on a topic after I have forecasted that it is an issue with merit. As a prognosticator, I regularly receive patents, innovations, new concepts or new packaging materials. Because I am an independent I can offer an unbiased opinion on the viability of new or breakthrough packaging concepts.
My packaging trend columns are syndicated around the globe and I am the only regular columnist on the world's leading global packaging portal webpackaging.com. I am a member of the Faith Popcorn BrainReserve and provide insights for The Popcorn annual trends predictions. I have been interviewed by or written for all major US packaging publications and many international magazines. Here are testimonials regarding my insights.
I am one of your disciples and have used much of the advice that you have provided us.Just want to thank you for the very accurate and to-the-point relevant insights into our packaging industry. I highly recommend your site to all those that I come in contact with! -- D. Karlson Strouse - SE Reg Mgr. Display Pack, Inc.
GREAT info! Thanks so much. Please keep it coming. We are always looking for articles on cutting edge, innovative packaging. -- Melissa Blakely 3M: Package Engineering-Client Operations Manager
Additionally, I have spoken at all the major marketing, design and packaging events on the latest packaging trends and emerging markets. My custom programs are geared toward packaging products for the two largest demographic purchasing segments seniors and women.
In 2000, I was selected as one of 50 of the most influential leaders in the 20th century packaging community by Boxboard Container magazine. I was the only women in the group and the only independent packaging consultant.
I am a member of The Network of Advisors - an international community of practitioners and thought leaders who provide consulting services to investment professionals worldwide; a scholar at the Round Table Group whose mission is to link the world's preeminent business, scientific and academic thought leaders; a member of the Gerson Lerman Council of Advisors who are discipline-focused networks of consultants, physicians, scientists, engineers, attorneys, market researchers and other professionals from around the world.
My clients hire me because I bring fresh unbiased approach. I am a big picture thinker- thinking "outside the box" instead of within confined parameters. When I was hired by a client to ascertain opportunities for new pressure sensitive labels my solutions were chosen as the most creative and forward thinking. When a polymer company needed opportunities outside their core market, my team won the competition. This is their response.
JoAnn Hines, the Packaging Diva, has an excellent grasp of packa
