Linda Popky, President of Leverage2Market Associates, Inc. is a senior marketing professional who helps clients improve their bottom line by more effectively leveraging their marketing programs, processes and people. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, TechData, CompeteNet, Triple Ring Technologies, NovaRay Systems, and more.
Linda's expertise includes strategic marketing, communications and messaging, marketing team development, facilitation, sales training and support, channel/field marketing, marketing operations, industry/market development and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality, and she has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.
She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy. She has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes study mission to Japan on Employee/Customer Loyalty.
Linda is the VP of Marketing for the NorCal chapter of the Business Marketing Association, as well as the past president of Women in Consulting (WIC), a collaborative organization of over 400 seasoned business professionals in more than 30 consulting specialties. She is a member of the Society for the Advancement of Consulting (SAC), the National Association of Women Business Owners (NAWBO) and the Forum for Women Executives and Entrepreneurs (FWE&E). Linda serves as a mentor and coach for the Astia business incubator (formerly the Women's Technology Cluster).
In demand as a speaker for presentations and workshops to corporate, non-profit and association audiences, Linda has been quoted and featured in a variety of print and online publications including Business Week, Fortune Small Business, Fast Company, San Francisco Chronicle, the San Jose/Silicon Valley Business Journal, MarketingProfs, American Venture Magazine, M7's Marketing Matters Podcasts, Small Business Technology Magazine, MarketingCrossing.com, womensradio.com, ConsultingCrossing.com, Consultants Direct Newsletter, and the Fab Job Guide to Become a Business Consultant.
Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, where she teaches brand strategy and social media marketing. She is also on the Advisory Board for the Marketing Program at the University of California at Santa Cruz (UCSC) Silicon Valley Extension, and an adjunct faculty member at West Virginia University's online Master's in Integrated Marketing Communications program.
She is the author of tbook Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times. She hosts the NorCal Business Marketing Association's Marketing Strategy Roundtables and her own MarketingThoughtLeadership.com podcast series.
An accomplished classical pianist, Linda and her family share their home with a small pack of Siberian Huskies, and they've been known to hit the snow with a team of sled dogs on occasion.