Author of the acclaimed book on digital marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike helps large companies get return on their Internet marketing investment, based on his experience at IBM and with other clients--especially in search and social media marketing--through consulting, professional speaking, coaching, and training. Mike has been granted 6 U.S. patents, and was on IBM's Patent Review Board. Mike serves as a senior strategist for Converseon, a leading social media consultancy.