Want to Know What Makes for Power Brands, Winning Marketing Campaigns and Really Great Advertising?

Talk to the Experts...Read the Book...or Go Back to School
In today's world it's BIG Brands, "advertainment," and "marketing wars" The key players are out to distinguish themselves in a sea of sameness so they can grow big(ger). Everyone, from consumers to corporate executives, is interested in what's happening, why and how. Importantly, they want to know how it affects them. While everyone has an opinion on these matters - few really understand what it all means. So how do you find out what it's all about?

If you're looking for a good story source, verifying information, gaining insights from an insider's perspective, or need an expert speaker in the area of branding, positioning, winning marketing campaigns or really great advertising, contact us at: 800-255-9831 or 847-256-8820. Some possible topics include:

• Assessment of company or brand marketing campaigns.
• Understanding advertising -- what does/doesn't work and why.
• New product introductions -- the whys and wherefores.
• Consumer attitudes and behaviors in the marketplace.
• Expertise in the areas of soft drinks, beverages, snack foods, pharmaceuticals, nutritional supplements, health & beauty aids, and more.

The Experts
Richard Czerniawski and Michael Maloney are well-known experts in the fields of brand marketing, positioning strategy, advertising and creating brand loyalty. They have both held key marketing management positions with major brand building companies such as Procter & Gamble, Johnson & Johnson, The Coca-Cola Company and the PepsiCo Tropicana Products and Frito-Lay Companies.

During their tenure at these companies, they contributed to the successes of well-known brands such as Folger's Coffee, Reach Toothbrush, Band-Aid Brand Adhesive Bandages, Coca-Cola Classic, Puff's Facial Tissues, Sprite, Tropicana Pure Premium Orange Juice and Doritos Tortilla Chips.

They have also authored numerous articles on marketing management and have served as guest lecturers for a wide variety of business and management schools. Richard and Mike are both managing partners with Brand Development Network International, Inc., a marketing consulting firm with a successful track record of developing strategies and initiatives, for the world's most admired companies, that create brand loyalty and, as a result, grow businesses

The Book
Richard Czerniawski and Mike Maloney are the authors of Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. This definitive guide equips marketing managers with the know-how, and empowers them, to take the leadership role in cutting a path through this age of sameness in building power brands that command customer loyalty.
"The best friend a smart, aspiring marketing manager or creative director can have is this smart book to work with!"
-- Hank Seiden, Chairman The Seiden Group

The School
Richard and Mike are also the creators of Strategic Positioning & Ad College I and Strategic Ad College II programs. These 3-day programs teach marketers how to build strong brands and manage the creation of great advertising. They have taught marketing managers of Fortune Top 100 companies from New York to Paris to Shanghai -- around the world. With this highly effective program, participants learn how to:

• Create a positioning strategy to set the stage for the creation and development of a brand.
• Be able to direct and recognize the development of "The Big Idea"
• Develop winning marketing and ad campaigns capable of enduring 10 years or longer.
• And much, much more!