The Watch Co is a leading dealer of wrist watches including popular brands such as Seiko, Citizen Watches, Bulova and Victorinox Swiss Army Watches as well as fashion and specialty brands such as Dolce & Gabbana, Skagen, Reactor, M.H. Bertucci and Suunto totaling more than 40 brands altogether

The Watch Co. operates four retail locations in Wisconsin, Iowa, North Dakota and South Dakota in addition to an e-commerce website at www.Watchco.com. Watchco.com is one of only a few online watch dealers that are authorized dealers for each brand they sell

The Watch Co. was established in 1993