The #1 bestselling author of Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs. As well, she?s the New York Times and USA Today bestselling coauthor of The Success Principles: How to Get From Where You Are to Where You Want to Be, published in eight languages worldwide. Click here for more information
For 22 years, Janet Switzer has been the 'secret information marketing weapon' behind many of the world's best-known authors, speakers and celebrity experts ? Chicken Soup for the Soul® co-founder Jack Canfield, Automatic Millionaire author David Bach, underground marketing guru Jay Abraham, celebrity speaker Les Brown, Internet business expert Yanik Silver, and The One Minute Millionaire author Mark Victor Hansen, among others.
Today, she's the New York Times bestselling co-author of The Success Principles: How to Get From Where You Are to Where You Want to Be, published in 17 languages. As well, she's #1 bestselling author of Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs. Her Instant Income® series of small-business resources is designed to help entrepreneurs generate immediate cash flow and develop lucrative long-term profit centers.
Janet Switzer has not only built highly visible information product empires spanning hundreds of specialty titles for recognized authors and experts, she's engineered countless information marketing campaigns and generated millions of dollars in the process. Janet Switzer knows how to turn expertise in any field into publishing assets and promotional activity that generates substantial revenue.
Over a four-year period, she built business-growth guru Jay Abraham's publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. She developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000. She was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000. And, she ghosted for Mr. Abraham one of the highest-priced softcover books of all time ? Recession Proofing Your Business: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What's Hit Them -- selling at $1,000 per copy.
For a self-published author in the alternative health care market, Janet developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days. Additionally, she developed an international distributor network for the previously unknown author's books and audio tape programs, including selling the Canadian distribution rights to an investor consortium who later franchised retail-style health clinics around the brand.
Janet Switzer has worked to advance the brands of many established authors, including developing book marketing campaigns, a radio syndication campaign and train-the-trainer program marketing for seasoned author Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path for Hyperion).
Since 1993, Janet Switzer has been the marketing expert of choice for Jack Canfield's in-house seminar and publishing divisions, for Mr. Canfield's Souper Speakers speakers bureau, and for Mark Victor Hansen's seminar and in-house catalog activity. As well, she's developed media campaigns, direct mail campaigns and specialty market campaigns for Chicken Soup for the Soul since 1993.
Click Here To Go To My Blog: