A distinguished marketing consultant, Mr. Burgess, aka "The Focus Group Guy"™ is best known for developing the "bottled beer taste in a can" strategy that propelled Keystone Beer into becoming the most successful new product in beer industry history. During the fall of 1990, Mr. Burgess formed Marketing Advocates, a full-service marketing consulting firm dedicated to providing high quality, actionable consulting services. Since 1990, the firm has conducted market research studies and provided marketing strategy consulting to a wide range of national and international companies, across industries as diverse as cable television, telecommunications, financial services, personal care products, and food/beverage products. The firm has conducted more than $20 million of quantitative and qualitative research – including more than 3,000 focus groups and surveys of more than 500,000 Americans. Marketing Advocates, Inc. has also provided consulting services to various start-up ventures, and specializes in communications/advertising consulting, new product launches, and market assessment studies.
