AmaWaterways, the premier river cruise line in the travel industry, will be launching the most luxurious river cruise ship in the industry, the MS AmaCerto, that will join the 12 other state of the art ships operating all over Europe, in Russia and along with Mekong River in Cambodia and Vietnam. Jimmy Murphy, Chairman and co-owner of AmaWaterways, has been a major factor is shaping the modern travel industry since founded Brendan Tours in 1968. In 2002 Murphy joined up with Rudi Schreiner and Kristin Karst to found AmaWaterways, which has since become the leader in River Cruising.