Helping her clients make their competition irrelevant through value innovation is what Dr. Sarah Layton is all about. Recognized around the world for her ability to lead clients through activities that result in, not just identifying ways to find new untapped markets for the future, but to identify immediate ways they can become more competitive in their current environment.

In just two days with a focused client, she can begin to show how they are similar to their competition and what they need to do to find new markets to serve. Qualified by the Blue Ocean Strategy® Initiative Centre - London in Blue Ocean Strategy® framework, concepts and tools, Dr. Layton, after 18 years of leading traditional strategic planning processes, believes this is the way of the future in strategy development. If a company wants to grow profitably into the future, traditional tools of strategic planning such as the SWOT analysis, brain storming, financial history, and customer surveys won?t get you there. What is needed are the tools of the Blue Ocean Strategy Process such as the P-M-S map, the strategy canvas, the er experience cycle/er utility map, the strategic sequence, and other new tools identified by Chan Kim and Renee Mauborgne in their best selling book Blue Ocean Strategy.

Dr. Layton has helped clients in North, Central and South America, Malaysia, Singapore, Thailand, Australia, New Zealand, and India increase revenue dollars and profit % by identifying new markets that are not dependent on fierce competition, expensive marketing or R&D budgets. She can be reached at drsarahl@corporatestrategy.com; www.corporatestrategy.com; www.blueoceanstrategicplanning.blogspot.com. buy